DOUGLAS USA LLC - SEO CONSULTANCY

Challenge

Large retirement community with four business units utilizing one simple free cable company-provided older website architecture asked for assistance making it attract qualified traffic and outrank its competitors. During this same time the website provider sold out to Hostway and introduced a new interface that the client no longer wanted to support in-house.

Solution

DOUGLAS USA managed crisis management communications during COVID-19, strengthened the clients messaging with valuable keywords and search engine optimization (SEO) and departmentalized its business units highly-searchable content that contributed to establishing its brand making it a household name that was easy to recognize and remember.

Result

Years later, The Pointe Retirement Community (formerly known as Plantation Pointe) continues today with a robust online following that continues to grow with the help of a quality mix of advertising, communications, events, and innovation. Recently it produced Google PageSpeed Insights scores of 100/100 for performance, and a 100/100 for SEO.

Challenge

Client requested an informational website that communicated its abilities and experience in creating turnkey clinical and healthcare kitting of specimen collection and transport devices and their end-to-end fulfillment. Dozens of existing specimen collection and transport product pages needed to be first identified then rerouted via 301 redirect and tested for their functionality. Existing content was to be reused, updated, search engine optimized along with a mix of new and existing keywords

Solution

Created and SEO and Scherma markup optimized and content rich website that resides on multiple and globally-dispersed servers of Google Cloud Hosting. Both technical and SEO best practices were utilized under a comprehensive site audit to identify and fix crawling problems, duplicate content issues, missing image descriptions and alt tags, server response issues, site canonicalization, sitemap useage, improve page descriptions and titles. The clients new location was updated across all search

Result

New Strategic Lab Partners website was delivered ahead of schedule and under budget. Before optimizations are even complete, it produces exemplary Google PageSpeed Insights of 99/100 Performance, 83/100 Accessibility, 93/100 Best Practices, and 100/100 for SEO! The new website is attracting more qualified traffic and outranking its competitors. DOUGLAS USA expects the website's Google PageSpeed Insights will continue to improve from its ongoing fine-tuning of content, linking, and keywords.

Challenge

The client sought to develop a highly searchable kidney healthcare website that integrates informational and marketing communications components. The goal was to attract and streamline patient onboarding through an intuitive interface that facilitates secure online information transmittals for recordkeeping, appointment scheduling, and rapid insurance processing.

Solution

This healthcare organization enhanced its online visibility and search performance by leveraging a coordinated approach that integrates SEO, Schema Markup, and MARCOM strategies. Implementing structured data through Schema Markup ensures that search engines accurately understand and display critical information about the organization. This, combined with targeted SEO efforts, drives higher organic traffic and improves search engine rankings.

Result

With strategic investments in search and schema markup, this healthcare provider achieves exceptional technical search performance and nearly 100% uptime. The patient portal offers a seamless, user-friendly interface connecting patients, physicians, and insurance underwriters. The website effectively attracts patients by providing valuable information, facility locations, and detailed profiles of its kidney care professionals.