Data & Insights

With pandemic restraints behind us, will people still celebrate Valentine’s Day at home? Who’s most likely to feel the strike of Cupid’s arrow from early shopping? What’s the most searched-for gift online?These are some of the questions our search data is answering in th...

Each year, the Super Bowl brings the NFL’s most successful teams together to face off for the title. But do the teams and players that make it to the final two also command the most fan interest?We did some digging into the search data to identify which NFL teams and ath...

Content marketing is one of the most important ways for brands to increase online visibility and advance their audience, even as budgets for paid ads might be shrinking. But what types of content will bring consumers to your site? And how can you start cracking that code...

In recent years, podcasts have become a staple of modern media consumption. With the rise of the "on-demand" culture, a large swath of people have been turning to podcasts to get their news, entertainment, and/or listen to their favorite dulcet-toned host. However, new d...

By Andrew Warden, CMO, Semrush

Many marketers operate on the assumption that web accessibility increases SEO. In collaboration with AccessibilityChecker.org and BuiltWith, we set out to prove the claim by analyzing over 800 websites. The study suggests that digital accessibility is paramount for onlin...

Search engines give us the tools to learn almost any skill, explore any topic, and even grow our businesses. With a device in hand, users have access to nearly unlimited information at their fingertips—and a love of trivia is a love of the random or useless fact. However...

Has the travel industry recovered from its massive pandemic slump? Based on increases in media ad spend, site traffic, and search volume over the last two years, things are looking up. But what exactly are people prioritizing as they start planning trips again? And what ...

During the pandemic, consumers flocked to online shopping, and retailers shifted their practices to meet demand, resulting in a huge boom for the ecommerce industry. But will this growth persist as we return to in-person activities? Black Friday trends for 2022 offer a g...